For it's first campaign in Paris, Gracias's very own creative director Nicolas set foot on the light capital to showcase his latest collection in collaboration with Undergold, discussing identity, dreams, masculinity and beauty standards in the worldwide industry, shedding a spotlight on the latin community.
The shoot took place at Jardin de Luxembourg, one of the most stunning parks of the city.
Garcias is an Italian brand that operates amongst Europe, USA and South America, bringing up to the debate the importance to discuss ethnic roots, not only in a political way but exposing the brilliance of assuming your identity with the maxim "there are dreams in this side too.
